{ le launch }

{ le launch }

thank you thank you THANK YOU to everyone who came out to the coach holiday launch party and said hello! i feel so fortunate to have been able to collaborate with them twice this year ~ everyone in the company is amazing and it's always enormously fun!

i'm been consistently impressed by their genuine embrace of the blogging community ~ but still my jaw dropped when i learned that this campaign was being shot by no less than their creative director reed krakoff himself! getting to work with him was truly an honor (even more so because he was completely cool and dispelled my intimidation/terror the moment i walked on set ~ he said he loved seeing the bag i designed appear in this closet post!!).

sadly, nothing can annihilate my nervousness when a video camera is put in front of my face. watch the following awkwardness at your own risk...

...and make sure to stop by your local coach store this season (or click HERE!) to see the finished initiative in action!!

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