{ introducing } primary | new york
one of the projects i've most enjoyed working on recently is consulting for primary / new york, a new clothing line by my very talented friend, cleo schroeder.
the concept behind the collection, which is now in its second season, is to offer beautifully made, carefully designed, unboring-basics. that ethos is reflected in fitted blazers with fun, printed linings, drop-waist shirtdresses with subtle, sheer organza insets, convertible day-to-night frocks, and a palette of fabrics that includes feather-light leathers, japanese cottons, and washed silks. essentially, it's all about building the pillars of a modern girl's wardrobe!
{ photography by will calcutt // for a complete SS11 lookbook + stockists, email sales@primaryny.com }
the concept behind the collection, which is now in its second season, is to offer beautifully made, carefully designed, unboring-basics. that ethos is reflected in fitted blazers with fun, printed linings, drop-waist shirtdresses with subtle, sheer organza insets, convertible day-to-night frocks, and a palette of fabrics that includes feather-light leathers, japanese cottons, and washed silks. essentially, it's all about building the pillars of a modern girl's wardrobe!
{ photography by will calcutt // for a complete SS11 lookbook + stockists, email sales@primaryny.com }
Subscribe to:
Post Comments (Atom)
Save
{ introducing } primary | new york
on social network:
Popular Posts
-
Vintage jacket and sunglasses, Zara jeans, Nelly blouse and backpack, Chloe Sevigny x OC shoes. These shoes are killing me, they are too am... -
As many of you already know I am in the beauty business. I've been a cosmetic product developer for 16 years. One of the most exciting p... -
J edes Jahr geht einmal zuende so auch 2009 Es war kein besonders aufregendes Jahr dennoch hat sich viel verändert, einiges Fehlt, ich durft...
-
i realize her bracelet is separate from the jacket, but is anyone else thinking what i'm thinking: that it's totally time to DIY CHA...
-
vintage sweater dress, shoes and hat, urban behaviour sequin leggings, thrifted belt, and random jewelry. Hello lovelies:) Today is my half ...
-
Good morning, lovelies! Hope you all had a fabulous weekend. I'm back after a wonderful weekend in Atlanta. Got in really late last n... -
just wanted to remind you all to keep voting for which handle design should go into production for schick intuition naturals ' 2012 li...
-
Hi there! It's Shari from Little Blue Deer here, I'm filling in for the lovely Dawn this week as she takes care of funeral arrange...
0 comments:
Post a comment on: { introducing } primary | new york