{ introducing } primary | new york

{ introducing } primary | new york

one of the projects i've most enjoyed working on recently is consulting for primary / new york, a new clothing line by my very talented friend, cleo schroeder.

the concept behind the collection, which is now in its second season, is to offer beautifully made, carefully designed, unboring-basics. that ethos is reflected in fitted blazers with fun, printed linings, drop-waist shirtdresses with subtle, sheer organza insets, convertible day-to-night frocks, and a palette of fabrics that includes feather-light leathers, japanese cottons, and washed silks. essentially, it's all about building the pillars of a modern girl's wardrobe!





{ photography by will calcutt // for a complete SS11 lookbook + stockists, email sales@primaryny.com }

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